Wonderland Magazine

Denim talk with Jessica Gebhart.

A former head of buying at Topshop – where she specialised in denim, obvs – Gebhart broke away from “the man” two years ago, launching boutique label I AND ME with a view to delivering contemporary solutions for men and women that bypass traditional trends. Two collections in, to date the label’s aesthetic has focused on loose silhouettes and dark shades of indigo. Already a proven hit at the Wonderland shop, where you’ll find cotton tees, socks and pins in addition to jeans, we grabbed five with Gebhart to hear more about the process behind the pieces.

The label was launched with the aim of ‘delivering contemporary solutions for both men and women’. How does this translate to the garments you produce?

“I always start with fabric and functionality. I focus on ‘go-to’ pieces that people will wear again and again, like their favourite wardrobe staples; the garments are simple and well constructed. Fabric and fit will always drive the collections, and in turn, our silhouettes appeal to both men and women.”

Read more of our interview with Wonderland Magazine on everything denim by clicking here.