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BETTER WITH U is the eighth collection from I AND ME.
An ode to ‘The Baggy Generation’ of the late 80s / early 90s, where music fanatics paired pattern, colour and texture to create hyper-casual fits, BETTER WITH U lays particular focus on the era-defining distinction that, above all else, clothes must be loose enough to dance in.
Journal
#BTS on editorial shoot ‘No School Uniform Day” > PT2
PT2 >> #BTS at our latest editorial shoot ‘No School Uniform Day’ @ Luca’s London studio.
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#BTS on editorial shoot ‘No School Uniform Day” > PT1
Some misplaced #BTS film taken at our latest editorial shoot ‘No School Uniform Day’ in Luca Strano’s East London studio.
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#IANDMEStories -> Bobbi Wendland
Meet Bobbi. A model, stylist and RTW merchant who says her style is ‘chaotic’ but for us, it’s just pleasantly perfect.
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The New Editorial ‘To See Takes Time’ > PT 2
PT 2 of ‘To See Takes Time’ is here.
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