About

I AND ME studio

Jessica Gebhart / Founder

‘Buy Less, Buy Better’

I AND ME is a denim and lifestyle brand from London, UK.

Founded in response to damaging consumer habits, Creative Director Jessica Gebhart grew disillusioned with trend-led ‘throwaway’ fast fashion culture during her time as a high street Denim Buyer. I AND ME is her response; a slow, regenerative model that prioritises the planet and protects its people.

Defined by sustainable manufacturing practices, with a key focus on fabrication, function and form, I AND ME collections offer contemporary wardrobe solutions in unique, premium fabrications that move at their own pace, reflecting the moment rather than the season.

The design process is gender neutral, it will always be about fabric and style before ‘his and/or hers’; this is where the story begins with every garment – on a neutral playing field undefined by seasonal trends

I AND ME collaborates with local partners in the UK as well as in Japan, Italy and Turkey to ensure the I AND ME product offering is at a premium standard and low impact. Natural yarns and authentic selvedge constructions woven on antique shuttle looms designed to withstand the test of time.

I AND ME studio