I AND ME x Natalia Stuyk

We teamed up with London based and Dazed 100 video artist Natalia Stuyk on a psychedelic moving image campaign to celebrate our Japanese Selvedge Jeans.

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Natalia experiments with hi-fi videos and GIFs to produce hypnotic and bold kaleidoscopic eye candy.

Stuyk’s work exemplifies the surprises and opportunities of cross-discipline design. Her refreshing take on a five pocket jean has us noticing something new on every loop, utilising signature overlays of colours and composition straight from the future.

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Find more of Natalia’s work here and over on her Instagram here.