I AND ME x Natalia Stuyk

We teamed up with London based and Dazed 100 video artist Natalia Stuyk on a psychedelic moving image campaign to celebrate our Japanese Selvedge Jeans.

Natalia experiments with hi-fi videos and GIFs to produce hypnotic and bold kaleidoscopic eye candy.

Stuyk’s work exemplifies the surprises and opportunities of cross-discipline design. Her refreshing take on a five pocket jean has us noticing something new on every loop, utilising signature overlays of colours and composition straight from the future.

Find more of Natalia’s work here and over on her Instagram here.