It’s no secret that we are huge fans of Japan and the undeniable quality and craftsmanship that the Japanese mills bring to the denim industry.
For the new collection BETTER WITH U we have partnered with one of the best there is, Collect Co, based in Kojima, Okayama prefecture,‘the birth place of Japanese denim.’
Collect weaves their fabrics on antique looms which gives the fabrics a natural texture and authentic finish. The weaving speed of these vintage looms is less than 1/5th the speed of modern shuttle-less looms and this slow craft process weaves the most beautiful ‘real denim’ selvedge around.
BETTER WITH U features a yarn dyed, twisted grey/ecru warp and beige weft denim reminiscent of a 90s deadstock workwear fabric, unwashed and ridged; readily available for you to wear your fades down naturally. This incredible fabric is now available in the ever popular Selvedge Baggy Jean and new Selvedge Hooded Jacket (complete with lots of pockets!)
The collection also features a beautiful mixed cotton / linen woven stripe in an indigo hooded smock and a natural colour-way option, designed into a rugby shirt.
You can now trace each step of our products journey and supply chain via the unique QR code attached to every garment as well as on each product page online. Go check it out!!