BBC London News | ‘Is London Fashion Week Unsustainable’

We were taken aback watching BBC London News today after 2 x pairs of I AND ME selvedge denim made an appearance in Shaunie Maker’s ‘Is London Fashion Week unsustainable?’ feature.

Shaunie talks about her decision to refrain from spending a single penny on clothes for a full calendar year, instead dedicating herself to a capsule collection of wardrobe staples (I AND ME included).

The report highlights how changes to the world of fashion (with LFW central to this argument) must be made ASAP in order to realise a healthier and more sustainable industry.

The film features our Selvedge Slim Leg in Raw Indigo and Selvedge Wide Legs in Desert Vintage.

Watch the full video above now and find the featured jeans in stock online and at our studio shop.