We are passionate about increasing the lifespan of our denim garments and the
measures that can protect your clothes and the planet at the same time.
Follow our easy step guide to do your bit for the environment, lower your footprint
and ensure your denim lives a long and happy life.
Wash Less Wear More
Apply a small amount of mild soap to a damp cloth or soft brush to clean the localised stains.
Avoid Light Surfaces