Better With U
in our world, in this world, it’s everybody together…
BETTER WITH U is the eighth collection from I AND ME.
An ode to ‘The Baggy Generation’ of the late 80s / early 90s, where music fanatics paired pattern, colour and texture to create hyper-casual fits, BETTER WITH U lays particular focus on the era-defining distinction that, above all else, clothes must be loose enough to dance in.
Soaking up the unmistakable northern swagger with elevated fabrications and pops of colour, BETTER WITH U tells the story of early Britpop culture through core baggy fits, styled with classic Adidas Spezials.
BETTER WITH U is the first biodegradable collection from I AND ME which utilities screw off metal wear and natural threads, enabling the customer to dispose of or recycle the product in the right manner at the end of the garments life cycle.
By combining bold new colours and textures with the core denim staples that have shaped our seasonless and gender neutral story to date, BETTER WITH U extends the I AND ME offering into a new playful and animated realm; befitting of the genre defining, nomadic spirit of a generation.